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THE TRIANGLE

Client: Bel

Year: 2025

Category: Campaign

A campaign built around the triangle shape of a portion of La Vache Qui Rit cheese that resembles a slice of pizza. This visual twist invited people to rethink their eating habits with humor and simplicity. A print ad, a triangular press kit sent to influencers, and their original content formed the core of the campaign, spreading the message that balanced nutrition can be both fun and enjoyable.

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